Referral traffic is one of the most important metrics in Google Analytics. It shows you how many visitors came to your website from other sources, such as social media, blogs, directories, or online platforms. Referral traffic can help you measure the effectiveness of your marketing campaigns, identify new opportunities, and improve your app performance. But […]

Local SEO is the process of optimizing your website, online presence, and content for local search. Local SEO helps you rank higher in the search results for queries that are relevant to your location, products, or services. Local SEO can help you attract more customers, increase your brand awareness, and boost your sales. But how […]

Google and Facebook are two of the most popular and widely used platforms on the internet. Millions of people use them every day for various purposes, such as searching for information, communicating with friends and family, accessing online services, and more. However, sometimes these platforms may block or disable your account for various reasons, such […]

Google Ads Quality Score is a metric that measures how relevant and useful your ads are for your target audience. It ranges from 1 to 10, with 10 being the best. A high Quality Score can help you achieve better ad rank, lower cost per click (CPC), and higher return on investment (ROI). But how […]

Instagram is more than just a social media platform for sharing photos and videos. It is also a powerful advertising tool that can help you grow your brand awareness, reach new audiences, and increase your sales. Whether you want to promote your products, services, or app, Instagram has the features and benefits that can help […]

User-generated content (UGC) and influencer marketing are two popular and powerful strategies for brands to increase their online presence, engagement, and conversions. UGC refers to any content that is created and shared by the users or customers of a brand, such as reviews, testimonials, photos, videos, etc. Influencer marketing refers to any content that is […]

Mobile gaming is a huge and growing industry. According to a report by Newzoo, mobile games generated $90.7 billion in revenue in 2020, accounting for 49% of the global games market. However, not all mobile games are equally profitable. In fact, most mobile games struggle to make money or even break even. So, how can […]

Did you know that in 2022, more than 142 billion apps and games were downloaded worldwide? However, according to a 2019 survey, 25% of those apps will probably be used only once. This means that there are a lot of missed opportunities for many app developers and marketers. How can you solve this problem? You […]

Split testing, also known as A/B testing, is a method of comparing two or more versions of an ad, landing page, or other marketing element to determine which one performs better. Split testing can help marketers optimize their campaigns and improve their return on investment (ROI). Split testing is especially important for paid social media […]

Bing, the second most popular search engine in the world, has been steadily gaining ground on Google, the undisputed leader of the search market. According to [StatCounter], Bing’s global market share increased from 2.69% in January 2020 to 3.41% in January 2021, while Google’s market share decreased from 92.05% to 91.51% in the same period. […]