Lifecycle marketing is a holistic approach to marketing that focuses on the entire customer journey, from awareness to loyalty. Lifecycle marketing aims to deliver the right message, to the right person, at the right time, through the right channel, based on their stage in the customer lifecycle. Lifecycle marketing can help businesses increase customer acquisition, […]

PPC (pay-per-click) advertising is one of the most effective and efficient ways to generate leads and sales for your business online. PPC allows you to target your ideal customers based on their keywords, location, demographics, interests, behavior, etc. and show them relevant ads that drive them to your website or landing page. However, PPC advertising […]

Attribution modeling is a process of assigning credit or value to different marketing channels and touchpoints that influence a customer’s journey and conversion. Attribution modeling can help marketers understand how their marketing efforts work together and optimize their marketing mix and budget. However, attribution modeling is not a simple or straightforward task. It involves many […]

Wesma is a digital marketing agency that helps businesses grow their online presence and performance. Wesma offers various services, such as Creatives of all styles, PPC, social media, email marketing, content marketing, etc. Wesma is also a company that values diversity and inclusion in its culture and operations. Wesma believes that diversity and inclusion are […]

Influencer marketing is a strategy that involves collaborating with influential people who have a large and engaged following on social media or other platforms. Influencer marketing can help brands increase their awareness, reach, credibility, and conversions. However, not all influencers are the same. Influencers can vary in terms of their niche, audience, content, style, tone, […]

User research is a vital part of any app development process. It helps you to create products that are tailored to the needs, preferences, and behaviors of your target audience. User research can also help you to optimize your app performance, increase user retention, and improve user satisfaction. But how do you conduct user research […]

Mobile gaming is a booming industry, with revenues expected to reach $174.9 billion in 2023. However, with over 3 million games available on the app stores, it can be hard to stand out from the crowd and attract players to your game. That’s why you need a solid mobile game marketing strategy that covers every […]