How to Create and Implement a Lifecycle Marketing Strategy for Your Business

Lifecycle marketing is a holistic approach to marketing that focuses on the entire customer journey, [...]

How to Hire a PPC Consultant for Your Business

PPC (pay-per-click) advertising is one of the most effective and efficient ways to generate leads [...]

How to Avoid the Circular Reference Problem in Attribution Modeling

Attribution modeling is a process of assigning credit or value to different marketing channels and [...]

How Wesma Promotes Diversity and Inclusion in Its Culture and Operations

Wesma is a digital marketing agency that helps businesses grow their online presence and performance. [...]

How to Choose the Right Type of Influencer for Your Brand

Influencer marketing is a strategy that involves collaborating with influential people who have a large [...]

How to Understand Your Users Better and Boost Your App Performance

User research is a vital part of any app development process. It helps you to [...]

How to Market Your Mobile Game in 2023

Mobile gaming is a booming industry, with revenues expected to reach $174.9 billion in 2023. [...]